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Day 3: Monetization and Expertise Development

  • 09:00 – 10:00 – Coffee Break and Networking.
  • 10:00 – 11:30 – Monetization of expert content.

Ways to monetize through advertising, affiliate programs, sponsorship and product sales.

  • 11:30 – 13:00 – How to interact with brands and stores.

Agreements on cooperation, creating commercial offers, participation in partnership programs.

  • 13:00 – 14:00 – Lunch.
  • 14:00 – 15:30 – Advanced methods of trend analysis and forecasting.
  • How to predict what will be popular next season and prepare your content for future trends.
  • 15:30 – 17:00 – Closing session: Q&A, summarization.

Discussion of best practices, conclusions and recommendations for further development.

  • 18:00 – 20:00 – Farewell Cocktail.

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Shopping in the Age of Online Shopping

Online shopping has significantly changed shopping habits. For example, studies show that in 2024, more than 70% of all purchases in the U.S. will be made online. This creates new opportunities to compare prices and find the best deals, and opens up new tools for shoppers, such as enhanced reviews and virtual fitting opportunities.

Why Do We Spend More in Stores?

One interesting psychological factor that influences our shopping is the “limited time” effect. Stores often use tactics, such as discounts that are only valid for a certain amount of time, to encourage us to buy faster. This makes us more prone to impulsive decisions.

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