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Day 2: Promotion and Content Creation

  • 09:00 – 10:00 – Coffee break and networking.
  • 10:00 – 11:30 – How to run a blog or YouTube channel about shopping.

Tips for creating content: from text to video reviews. How to attract an audience and keep them.

  • 11:30 – 13:00 – Overview of the top tools and platforms for comparing products.

Getting acquainted with the best services and applications for searching, analyzing and comparing products.

  • 13:00 – 14:00 – Lunch.
  • 14:00 – 15:30 – Building the brand of a shopping expert.

How to become an authority in a niche, develop a personal brand and attract customers.

  • 15:30 – 17:00 – Practical session.

Creating review content: how to choose a platform for a blog or channel and start earning.

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Shopping in the Age of Online Shopping

Online shopping has significantly changed shopping habits. For example, studies show that in 2024, more than 70% of all purchases in the U.S. will be made online. This creates new opportunities to compare prices and find the best deals, and opens up new tools for shoppers, such as enhanced reviews and virtual fitting opportunities.

Why Do We Spend More in Stores?

One interesting psychological factor that influences our shopping is the “limited time” effect. Stores often use tactics, such as discounts that are only valid for a certain amount of time, to encourage us to buy faster. This makes us more prone to impulsive decisions.

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