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Day 1: Market and Selection of Goods

  • 09:00 – 10:00 – Registration and welcome coffee.
  • 10:00 – 11:30 – How to analyze the market and find the best products.

A breakdown of strategies for monitoring trends, using analytical tools and forecasting consumer needs.

  • 11:30 – 13:00 – Methods for assessing product quality.

A dive into the most important evaluation criteria: quality, reviews, safety and warranties.

  • 13:00 – 14:00 – Lunch.
  • 14:00 – 15:30 – How to use reviews and ratings to select the best products.

Working with review platforms, analyzing comments and identifying criteria that matter.

  • 15:30 – 17:00 – Practical session.

Group work: analyzing popular products on the market, selecting and justifying the best options.

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Shopping in the Age of Online Shopping

Online shopping has significantly changed shopping habits. For example, studies show that in 2024, more than 70% of all purchases in the U.S. will be made online. This creates new opportunities to compare prices and find the best deals, and opens up new tools for shoppers, such as enhanced reviews and virtual fitting opportunities.

Why Do We Spend More in Stores?

One interesting psychological factor that influences our shopping is the “limited time” effect. Stores often use tactics, such as discounts that are only valid for a certain amount of time, to encourage us to buy faster. This makes us more prone to impulsive decisions.

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