We believe that a strong culture leads to a strong company.
Having a culture of YES means that we can’t say no. It shuts someone down and sends the message to others that they should stay quiet. To prove our commitment to YES, we have a NO JAR (like a swear jar) where offenders have to put a Loonie in for every uttered ‘No’. That money buys drinks for the team periodically.
TRUTH & TRANSPARENCY
If we aim to build trust with our users, our partners, our vendors and even one another, nothing less than 100% truth and transparency has to be the standard. You won’t see us sugar coat our experiences and we aim to pass along what we learn to others.
NOT TAKING OURSELVES TOO SERIOUSLY
You can strive towards a fun atmosphere, but sometimes things get tense...especially for a startup. Right in the middle of raising tensions is when we endeavour to pull out full on Nerf wars. You heard that right. Arm yourselves.
STRIVING TOWARDS WIZARDRY
In a world full of meh, we really don’t need more same old same old. Wizards are about looking beyond reality and finding ways to make the impossible possible. We strive towards wizardry every day.
FRIENDSHIP & KINSHIP
We aren’t merely co-workers or co-founders and there aren’t merely customers and vendors and partners. We like one another. We like to hang out with one another. And even if we weren’t in business, we’d be friends (and not just FB friends) IRL.
WE’RE NOT GOOD ENOUGH
This one is ‘borrowed’ from Threadless.com...a company we really admire. It doesn’t matter how far we’ve come, what we’ve learnt and what we’ve accomplished, we will always need to learn and grow and cannot rest on our own laurels. This one kind of follows naturally from #7, but it’s worth re-iterating.
BREAKING THE MOULD
Best practices are good to know about, but aren’t necessarily what is right for us. Knowing what is the right path or decision or even interface has to come from a whole bunch of factors, some of them learnt through making mistakes. Either way, we aren’t about following the crowd here. We’re about breaking the mould.
EVERYBODY IS A CONTRIBUTOR
The whole team is important to the process. From the person who sorts the mail to the person who lays lines of code to the person who sells the product. None of this works without the moving parts. We aim to recognize everyone’s contribution...even that quiet person that hides in the back row. Yes you. You rock.